Speed Machines Design (SMD) is an independent motorsport design studio and creative powerhouse.

The approach is built on a singular philosophy: to seamlessly blend creative direction, livery design, media, and marketing directly from the inside of the paddocks, track days, canyon rides/drives and race weekends.

Never from the outside looking in.

Founded by Paulo Rosas in 2011 in Los Angeles, California, SMD is shaped by more than 30 years of advanced motorcycle riding, a lifelong obsession with racing, and first-hand experience building a premium gear brand from the ground up. This rare combination of rider, creative director, and entrepreneur runs through every blueprint and raw asset we deliver.

We understand how a 2D line wraps around a high-speed aerodynamic fairing. We know how a brand story needs to translate to a physical garment or a split-second video frame.

Our track record spans the entire global industry, having collaborated with teams across MotoGP, WSBK, and MotoAmerica, alongside iconic names like Alpinestars, Polaris, Roland Sands Design, Walt Siegl, Indian Motorcycles, Triumph UK, Ford Mustang, META Magazine, BikeEXIF, Dave Designs and more.

SMD is one of the few creative studios built entirely around the art of speed. We don't just create visuals; we deliver real tastemaking, authentic narratives, and design engineered to cut through a crowded field.